Best CRM's For Real Estate Agents

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Ahhhh… the CRM conversation. It’s one of our most frequently asked questions so we’re tackling the topic to help you out!

What is a CRM?
CRM stands for Customer (or Client) Relationship Management.

 A good CRM can help you keep track of the details about your leads and clients, along with everything else you need to know to help you close more deals.

 CRM’s help you organize your business, help you keep track of your sales pipeline, can help you organize your contacts and appointments, can help you keep track of your notes.

You're a real estate agent, which means you work in one of the most fast-paced industries out there. It's vital for you to stay on top of your management details and make sure no important lead goes untouched.

While there are plenty of techniques to do this, most agents agree that investing in a customer relationship management (CRM) tool is one of the best ways to manage your business.

Before we dive into a few of our top CRM recommendations something to remember is that the best CRM is one that you will actually use! If learning a new CRM seems overwhelming or if you get caught up in all the fancy bells & whistles chances are you aren’t going to be using it.

We like to recommend to keep it simple at first if you have a small database or if you are just starting out. A simple excel spreadsheet or Trello board can be a great way to keep you organized.

Here are our Top 10 CRM recommendations:

 1. LionDesk  

LionDesk is a CRM that's designed to help you get more clients, make more sales and ultimately increase your net worth.  Here are some of its features:

Email marketing system: You can send emails to your clients directly from LionDesk.

Social media management: This CRM has an integrated social media manager that lets you post on Facebook and Twitter directly from within the platform (no need for separate apps).

Sales pipeline tracking: You can track all of your leads in one place so that you always know what's going on with each lead at any given time.

 2. Market Leader

Market Leader is is a cloud-based marketing solution designed to manage customer relationships. The key features includes a dashboard, content library, text and email alerts and multi channel campaigns.  Their solution caters specifically to real estate industry vertical.  This software is user-friendly and has all you need to keep your customers happy.

 3.  IXACT Contact 

 IXACT Contact is a CRM specifically designed for real estate agents. It helps you keep track of your leads, clients, and prospects. The software also allows you to manage tasks, appointments and other activities related to your business.

It also integrates with the most popular real estate websites so that you can easily create a personalized landing page for each prospect or client on their website of choice (like Zillow or Trulia).

 4.  Realvolve

Realvolve is a cloud-based CRM tool that helps real estate agents automate workflows and handle communications. It is also designed to assist firms and teams with managing information such as clients, property listings, escrow correspondence, documents, events and tasks.

 5. Top Producer

Top Producer is a CRM for real estate agents that's simple to use and affordable. The free trial is short, but you can get started with your first client in just a few minutes of setup time.   You'll love this CRM because:

You want an affordable solution. Top Producer offers plenty of helpful features at an attractive price point, making it one of the most cost-effective options on our list. This makes it great for small businesses on tight budgets!

If those don't sound like they apply to's more...

 6. Wise Agent

Wise Agent is also a very powerful CRM for real estate companies. It offers unified transaction management, time management tools, innovative automation, and an essential database for all of your customer data.

It lets real estate agents design optimized home pages on your website, automate lead classifications and contact management, and accumulate all of your conversations into an integrated interface. It also offers WordPress plugin to create lead capture forms on your website.

7.  Propertybase

Propertybase is an effective real estate CRM software program particularly developed for the contracts and marketing management. It performs well for both housing as well as marketable real estate agents and realtors.

8.  Realoffice360

RealOffice360 is a very useful CRM for your real estate business. Its main advantage over other CRMs is that it offers a free lifetime version. Progressing and monitoring your sales progress in each state is easy.

It offers organized features and tools for client management to arrange your leads and helps you keep their particulars systematically.

9.  Boomtown

Boomtown provides marketing and sales automation solutions for the REAL ESTATE industry. This CRM lets brokers select and customize a lead generation website, track and nurture leads, and monitor team success and sales.  

10. Follow Up Boss 

Follow Up Boss is a great choice for real estate agents who need a CRM to help them manage their leads and clients. It comes with many of the features that other top-rated real estate CRMs have, including the ability to create email templates and track sales opportunities, but it also offers extras like an integrated accounting system and support for video calls.

If you're looking for a CRM that will help you manage your leads, Follow Up Boss might be just what you need.


There you have it, a list of the 10  Best CRM software for real estate companies. Now that you have read the guide, you should be in a position to pick a solution that suits your workflows and procedures.


The perfect solution should enable you to deliver an excellent customer experience, improve real estate agents’ productivity, and boost sales!